Lead Routing Intelligence: How We Helped a B2B Company Reduce Routing Complexity and Cut a $60K Tool Dependency
A B2B client was paying roughly $60,000 a year for a dedicated lead routing platform. The tool worked. The logic was sound. Territories were mapped, rules were tested, and leads were landing where they should. That was exactly the problem. When a system becomes that stable, you have to ask a harder question: do you […]