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● ● MCAE (PARDOT) · MAP

MCAE (Pardot) support for Salesforce-aligned marketing teams.

RightWave helps teams using MCAE (Pardot) improve campaign execution, data hygiene, lead management, scoring, and Salesforce alignment, with a foundation ready for AI.

Improve HubSpot Operations
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●● RUN IT RELIABLY

MCAE (Pardot) operations we run reliably.

  • Campaign Management and Execution
  • Campaign development, testing, and execution
Build, QA, and launch email, nurture, and multichannel campaigns end to end.
  • Email, landing page, and form production
Create and manage emails, landing pages, webforms, and response handling.
  • Nurture and drip program design

Design and operate automated journeys tied to buyer stage and behavior.

  • Template and asset management
Maintain reusable email, landing page, and program templates for consistency and speed.
  • Webinar and event operations
Run registration, reminders, and follow up workflows for events and webinars.
  • Subscription and preference management
Maintain subscription centers, preferences, and compliant opt handling.
  • Lead Management
  • Lead lifecycle and flow design
Define and manage lead stages, status, and the full path from capture to sales handoff.
  • Lead scoring
Build and tune behavioral and demographic scoring models.
  • Lead routing and assignment
Configure assignment rules and distribution logic for fast, accurate follow up.
  • Data Quality
  • Data cleansing and deduplication
Identify and remove junk data, standardize fields, and minimize future duplication.
  • Database growth and enrichment
Support list build, append, enrich, and verify to keep the database complete and actionable.
  • Segmentation and target analysis
Build lists, segments, and target or ABM analysis for reach and engagement.
  • Reporting and Analytics
  • Marketing reporting and dashboards
Automated and periodic reporting, integrated dashboards, and custom KPIs.
  • Attribution and ROI analysis
Multi touch attribution, campaign and channel ROI, and funnel or revenue stage reporting.
  • Data Quality
  • Data cleansing and deduplication
Identify and remove junk data, standardize fields, and minimize future duplication.
  • Database growth and enrichment
Support list build, append, enrich, and verify to keep the database complete and actionable.
  • Segmentation and target analysis
Build lists, segments, and target or ABM analysis for reach and engagement.
  • Data Quality
  • Marketing reporting and dashboards
Automated and periodic reporting, integrated dashboards, and custom KPIs.
  • Attribution and ROI analysis
Multi touch attribution, campaign and channel ROI, and funnel or revenue stage reporting.
  • Platform Operations
  • Platform configuration and integration
Configure the platform, manage integrations and third party connections, and support API based customization within marketing scope.

● OPTIMIZE WITH AI

Optimize with AI, safely and efficiently.

  • When you are ready
  • Data and scoring readiness before deploying Einstein and connected Agentforce capabilities
  • Governed MCP and API access across MCAE (Pardot) and connected Salesforce data
  • Agents scoped to real Account Engagement and Salesforce logic
  • Efficient agent design that controls consumption as AI features expand

● WHY IT MATTERS

Salesforce-aligned teams need MCAE and CRM in step.

Why it matters

Teams using MCAE (Pardot) depend on tight alignment between the MAP and Salesforce for clean campaign execution, data hygiene, lead management, and scoring. When MCAE and Salesforce fall out of step, lead flow and reporting break down, and the foundation AI depends on weakens.

● ● READ THE REVIEWS

What clients say about working with RightWave.

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations Head
Global SaaS Company

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations Head
Global SaaS Company

RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.

Marketing Operations Head
Global SaaS Company

● FAQS

Frequently asked questions.

Campaign management and execution, lead management, data quality, reporting and analytics, and platform operations, improving campaign execution, data hygiene, lead management, scoring, and Salesforce alignment.
By maintaining lead lifecycle and flow, scoring, routing, and the sync and field mapping between MCAE and Salesforce, so leads move cleanly and marketing reporting stays accurate.
No. RightWave runs MCAE operations reliably today, with a foundation ready for AI when you choose to enable it.
Through governed MCP and API access with role-based permissions and auditability, plus efficient agent and prompt design so connected agents only reach what they need.

● ● GET STARTED

Run MCAE reliably, aligned with Salesforce and ready for AI.

Improve MCAE (Pardot) Operations
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