Lead scoring is no longer just a scoring problem
For many B2B marketing teams, lead scoring started as a simple promise: give sales a clearer way to prioritize follow-up. Over time, however, that promise has become harder to keep. As databases grow, buying journeys become more complex, product usage becomes part of the demand signal, and sales teams ask for more explainability, traditional lead […]
AI Can Build Emails. Marketing Ops Still Has to Build the System.
A recent conversation among marketing operations practitioners captured something many teams are quietly discovering. A marketer had a set of HubSpot marketing emails already written in a document. The ask was simple: take the approved copy, header banner, and formatting direction, and turn them into HubSpot marketing emails. An AI browser assistant was used to […]