● ● MOPS SUPPORT · SET UP, OPTIMIZE, FIX
Marketo operations support for complex marketing teams.
RightWave helps teams manage, optimize, troubleshoot, and scale Marketo Engage environments, from daily campaign execution to AI readiness, with the operational discipline complex programs require.
●● RUN IT RELIABLY
Marketo operations we run reliably.
- Campaign Management and Execution
- Campaign development, testing, and execution
Build, QA, and launch email, nurture, and multichannel campaigns end to end.
- Email, landing page, and form production
Create and manage emails, landing pages, webforms, and response handling.
- Nurture and drip program design
Design and operate automated journeys tied to buyer stage and behavior.
- Template and asset management
Maintain reusable email, landing page, and program templates for consistency and speed.
- Webinar and event operations
Run registration, reminders, and follow up workflows for events and webinars.
- Subscription and preference management
Maintain subscription centers, preferences, and compliant opt handling.
- Lead Management
- Lead lifecycle and flow design
Define and manage lead stages, status, and the full path from capture to sales handoff.
- Lead scoring
Build and tune behavioral and demographic scoring models.
- Lead routing and assignment
Configure assignment rules and distribution logic for fast, accurate follow up.
- Data Quality
- Data cleansing and deduplication
Identify and remove junk data, standardize fields, and minimize future duplication.
- Database growth and enrichment
Support list build, append, enrich, and verify to keep the database complete and actionable.
- Segmentation and target analysis
Build lists, segments, and target or ABM analysis for reach and engagement.
- Reporting and Analytics
- Marketing reporting and dashboards
Automated and periodic reporting, integrated dashboards, and custom KPIs.
- Attribution and ROI analysis
Multi touch attribution, campaign and channel ROI, and funnel or revenue stage reporting.
- Platform Operations
- Platform configuration and integration
Configure the platform, manage integrations and third party connections, and support API based customization within marketing scope.
● OPTIMIZE WITH AI
Optimize with AI, safely and efficiently.
- When you are ready
For teams ready to layer AI on top, we prepare the Marketo instance so automation acts on sound inputs.
- MarTech stack data readiness before any AI is applied
- Governed MCP and API access to Marketo data, with role based permissions and auditability
- Workflow agents built around real Marketo logic, including smart campaign and token structure, rather than generic prompts
- Efficient agent and prompt design, so Marketo native AI features and connected agents only reach what they need and consumption stays controlled
● WHY IT MATTERS
Complex Marketo programs demand operational discipline.
Why it matters
RightWave helps teams manage, optimize, troubleshoot, and scale Marketo Engage environments, from daily campaign execution to AI readiness. Complex programs need that operational discipline, or small issues in campaigns, lead flow, data, and reporting quietly compound into lost performance.
● ● READ THE REVIEWS
What clients say about working with RightWave.
RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.
Global SaaS Company
RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.
Global SaaS Company
RightWave transformed our marketing operations. We no longer have to manage employee absences, product training, and technical recruitment.
Global SaaS Company
● FAQS
Frequently asked questions.
What Marketo work does RightWave handle?
The full operational surface: campaign management and execution, lead management, data quality, reporting and analytics, and platform operations, from building and QA’ing campaigns to lead scoring, routing, data cleansing, attribution, and integrations within marketing scope.
Is RightWave an Adobe partner?
Yes. RightWave is an Adobe Marketo Engage Silver Partner.
Do we have to adopt AI to work with RightWave on Marketo?
No. RightWave runs Marketo operations reliably today. For teams ready to layer AI on top, RightWave prepares the Marketo instance so automation acts on sound inputs, but AI is never a condition of working together.
How does RightWave keep Marketo AI consumption controlled?
Through efficient agent and prompt design, so Marketo-native AI features and connected agents only reach what they need and consumption stays controlled, alongside governed MCP and API access with role-based permissions and auditability.