B2B Marketing Tools: Shiny Objects or Real Results
The Marketing Stack must serve the business needs. Dozens of platforms and hundreds of applications are available. Each costs time to install, implement, and integrate. Many also cost money, some extravagant amounts. While it is tempting to try the latest cool tool, B2B marketers must consider these downsides. Ultimately, the tool must allow, actually more […]
Adjusting to Salesforce Multi-Factor Authentication (MFA) Requirement
Starting February 1, 2022, SFDC Users must confirm logins from a second device or via a workaround such as a list of codes. This will apply to all Salesforce and Salesforce Partner solutions. Given the ubiquitous use of these products, millions of users around the world will be affected. Although the impact of this preventive […]
RightWave named Impact Company of the Year; CEO Interviewed
DotCom Magazine today announced that RightWave has been selected to join its annual Impact Company of The Year List for 2021. In addition, Andy Jacob, CEO of DotCom Magazine, interviewed RightWave CEO Anurag Khemka. Listen to the Spotify podcast of the interview or watch the video interview on DotCom Magazine.
RightWave Receives Prestigious Quality and Information Management Certifications
ISO 9001:2015 and ISO/IEC 27001:2013 signify successful audits for RightWave’s Quality Management System (QMS) and its Information Management System (IMS). The latter has a strong emphasis on information security. The public announcement of these awards is available at https://www.prlog.org/12878075-rightwave-inc-awarded-iso-90012015-and-isoiec-270012013-certifications.pdf
Some Pandemic-Caused Changes in B2B Marketing will Persist
Some innovations caused by the pandemic were remarkably effective for B2B marketers. These resourceful people thought outside the box to reach out to current and prospective customers. Many traditional means, particularly in-person events, were impossible. The good news is that those events were very costly so funds were freed up for other initiatives. Massive online […]
Global Gmail Incorrect Hard Bounce
A global Gmail issue caused emails sent to valid Gmail email addresses incorrectly to bounce as invalid email addresses by Gmail servers. A catastrophic Gmail failure caused emails sent to Gmail to permanently fail and bounce. This was a global issue, and it affects all email service providers trying to send email to Gmail, not […]
Using Digital Marketing During Work-at-Home
B2B digital marketing maximizes returns in 2021. It is perfect for marketing departments who seek to optimize their marketing efforts while working remotely. It allows for marketing to be conducted in a simple digital format that expands companies’ marketing capabilities, while reaching their target audience through their campaigns [1]. One example of digital marketing is […]
Three key features for B2B marketing in the Spring Salesforce Release
Report, dashboard, and Tableau integration improvements, supported browser updates, and changes in security and identity will have greater impact on B2B marketing organizations than many of the new features lauded by various analysts (1), (2), (3). An exception is Rakesh Gupta writing for Automation Champion. He cited two of these three important developments (4). Report, […]
Enhance Marketing with Artificial Intelligence (AI)
Nowadays the market changes in a spontaneous way. Customers’ interests change with time as the world is introduced to new technologies. It is a challenging situation for the leading companies to stay in the market and keep a good relationship with customers. The artificial neural network is one of the most effective solutions to play and […]
Porous Boundaries Challenge and Reward B2B Marketing and Sales
Human-made and natural borders of continents, countries, and corporations are no longer barriers. On the negative side, a tiny virus covers the globe in a few weeks while local natural disasters and political turmoil disrupt supply chains and financial markets worldwide. On the positive side, corporations and universities exchange ideas, information, and personnel while engaging […]