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Author: Sonesh Prakash

URGENT: Salesforce begins enforcing retention limit for Field History Data February 8

Starting with the Spring ‘19 release (1), Salesforce will enforce the retention limit for Field History Data. With this release, Salesforce will begin the process of removing field history data older than 24 months. B2B Marketers and Sales professionals are required to act promptly and swiftly if they wish to maintain their older Salesforce data. […]

On-Demand: Data Quality Governance for B2B Marketing, Live soon: DQM extended to Sales

DQM is not just for B2B Marketing. Sales reaps major benefits. In this on-demand webinar, RIghtWave CEO and marketing automation pioneer Anurag Khemka outlines the importance to B2B Marketing of cleaning and expanding prospect and customer data files and creating a continuous process. Removing duplications and out-of-date, inaccurate information and adding new and correct data […]

2019 Marketing Strategies

Another year is near to sum up and a brand new year is knockin’ at the door. And like all other things and areas, marketing also gets some new strategies and practices. The digital marketing field is so volatile and ever changing and as a marketer, we need to keep up the pace with it. […]

Email Testing Tools: Vital Information for B2B email marketing

Not testing email will result in reduced click rates, wrong information, broken links, and/or spoiled content style resulting in damage to the company brand. According to Email on Acid “Many marketers do ad-hoc testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and […]

Unicorn Startup MongoDB cites Unifying Benefits of Eloqua and Salesforce.com

Marketing automation and CRM systems can act as central collection points for the myriad of systems sometimes found in a B2B marketing organization. This point was made explicit in a recent interview of Meagen Eisenberg, CMO for unicorn startup MongoDB. Speaking about the 28 different platforms MongoDB uses to track data and monitor traffic, Ms. Eisenberg said: “Eloqua is […]

RightWave reflects and gives thanks

This week millions will be grateful for their many blessings. Everyone at RightWave is thankful for its new offices in Noida and San Jose. Productivity will be even higher in these spacious quarters. The company is thrilled to have expertise in Digital Marketing, the most sought-after marketing skill (1) (2). Not only does this knowledge […]

Recent critical updates to Marketo Sales Engage, Sky and Bizible

Marketo, the largest player in the Marketing Automation industry, has been creating major buzz in the past few weeks. From acquisition by Adobe, to introducing some of the most innovative product features with the Fall Release, Marketo continues to lead the market in terms of customer acquisition and overall market share through its innovation. A […]

New data solution for B2B marketers launched at Oracle OpenWorld this week

At the expansive Oracle OpenWord Conference currently in progress in San Francisco, business-to-business (B2B) marketers are learning about the Oracle Data Cloud (ODC) small and medium businesses (SMB) solution launched this week. ODC SMB provides marketers with self-service syndicated and custom SMB audiences. More than 100 million contacts in 1.5 million companies can be accessed based […]

Update on Marketo Activities Data Retention Policy

Attention Marketers – Marketo extends the last date for implementing change in Data Retention Policy to September 30, 2018 Earlier this year, Marketo released a notification regarding the change in the Data Retention Policy that came into effect on August 16, 2018. Understanding the dynamics of this change and its wide impact, Marketo is providing […]