An update on Marketo Activities Data Retention Policy
Beginning August 15, 2018, Marketo will implement an updated Activities Data Retention Policy. This new data retention policy will result in faster processing of Smart Lists, Lead Scoring, and many other activities to each customer depending on the user’s profile and usage. Current data retention policy The Default retention settings are the most current settings […]
RightWave, Inc. announces a webinar for B2B Marketers – Seven Key Strategies to Drive Success with B2B Account-Based Marketing (ABM)
On Wednesday, May 9th 2018, RightWave announced its upcoming webinar for B2B Marketers on successful adoption of Account-Based Marketing (ABM). This informative webinar will take place on Tuesday, May 15th 2018 at 10am PT / 1pm ET where RightWave’s CEO, Anurag Khemka, an industry veteran and a pioneer in Marketing Automation talks about different strategies […]
Are you ready for the European GDPR May 25 start date?
Marketers can avoid heavy penalties with timely due diligence The European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, 2018. Any company that does business in Europe or interacts with people based in Europe must comply or risk financial penalties under the law that are as high as the greater of […]
Data Quality Governance (DQG) Reaps Big Rewards for B2B Marketing Organizations
RightWave webinar provides case studies and process suggestions. In today’s highly competitive era, companies are growing rapidly and using marketing automation to capture market share. The strength of marketing automation and its success largely depends on the data about customers and prospects and the quality of that data. It is important for data to be […]
RightWave announces a Data Governance webinar for B2B marketers
On Thursday January 18 RightWave will provide a webinar showing how B2B marketing organizations can increase their ROI by instituting Data Governance on their prospect and installed base contacts. Space is limited so register as soon at https://rightwavemopslab.online/data-quality-governance In a recent report published by Demand Gen Report (DGR) 83% of the respondents said that their data […]
What does it take to hire the right Marketing Talent?
[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] Marketers nowadays often struggle to hire a person with a right blend of Marketing and Technical knowledge. We live in a changing world. The Marketing domain is no different. Until recently, Marketing people were the ones considered to have a creative, strategic and optimistic approach to the market for […]
Are the emails being sent from Marketo really hitting the inboxes? Part – 2
[vc_row][vc_column width=”1/1″][vc_column_text margin_top=”short-top” margin_bottom=”short-bottom” scroll_animation=”none” scroll_animation_delay=”0″] What should be done to handle the situation described in Part 1? As mentioned in Are the emails being sent from Marketo really hitting the inboxes? Part 1, Marketo marks a record Email Invalid only in case of an incorrect email address. So it is important to devise a process […]
Are the emails being sent from Marketo really hitting the inboxes? Part 1
Are you a Marketing Manager using Marketo? Are you facing problems in ensuring your marketing emails are being delivered to the recipients’ inboxes? Do you know where your marketing emails are actually stuck? If the first answer is ‘yes’ and the second is ‘no’, then you have landed yourself in the right place. Designing a […]
Canada suspends Private Right of Action clause in CASL
The Canadian Government has suspended the impending ability for individuals and classes to bring lawsuits against companies around the world who send commercial messages to residents of Canada without prior permission. The “Private Right of Action” clause was set to go into effect on July 1, 2017, however, due to pressure from various businesses and […]
Applying Risk Management to Anti-Spam Compliance: Part 2 – Three Types of Compliance
Marketers who use email communications to promote or market their organizations, products, or services need to follow the Anti-Spam rules based on the countries of the recipients. Part 1 of this 2-part blog was Applying Risk Management To Anti-Spam Compliance: Part 1 – Canada. The same Risk Management Calculation (threats X vulnerability X impact) can […]